NOT KNOWN FACTS ABOUT MARKETING

Marketplace segmentation is made of using the total heterogeneous marketplace for a product and dividing it into various sub-markets or segments, each of which has a tendency to be homogeneous in all considerable aspects.[12] The procedure is carried out for two main uses: far better allocation of the company's finite means and to better serve the

Positioning problems the best way to posture an item from the minds of customers and advise what characteristics differentiate it with the competitor's goods. A organization generally performs this by developing a perceptual map, which denotes related goods generated in the same market In keeping with how customers perceive their cost and good qual